Online and mobile – market communication for the iGeneration
The interactivity of the digital age is perhaps its greatest asset: communicate with customers, prospects and others one-to-one. The internet and mobile world is cluttered with sites; but this clutter does not present the same problem that advertising clutter does, as the new media have audiences that are positively active in the relationship process. So rather than ad-spend, now it is the quality and freshness of content that ensures success.